We engaged with Axie Infinity to integrate a token into its existing game. Although the game was already operational, it was still in its very early stages with a considerable amount of planned functionality yet to be built out. Our goal was to properly understand the existing and future in game dynamics so that they can be productively intertwined with the token economics in a productive way.
With all that in mind, we designed a 3-stage economic and adoption plan which we describe below:
- Goal here was to spur significant near-term player adoption and broad interest
- Then we built on the early incentives to continue growing the user base while keeping existing players engaged
- Goal here was to ensure the long-term viability of the ecosystem now that adoption has been established.
Value accrual was a key component of this overall structure because of how much it enhances the existing adoption incentives. As part of the deliverable, we created a full deck and dynamic dashboard that was ready to be presented to prospective investors and the general public to help explain the client’s vision. Since this was a full redesign from the ground up, it was a high touch engagement to ensure the client understood our thought process at various steps while also enabling fluid input from the client.