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Trader Joe Ascends Amidst Avalanche Rush

Oct 12, 2021 · 6 min read

By John Jimin Noh, and Genevieve Yeoh

Trader Joe has taken the Avalanche ecosystem by storm, becoming the dominant DEX on the network in only 2 months. Notably, Trader Joe has its sights on being more than your typical DEX, with plans to build out a suite of lending and farming products as well. But before we get into those specifics, let’s look at the rise of Avalanche as an L1 protocol, the liquidity it’s attracted, and the opportunity that’s created for Joe.

Incentives Galore: Avalanche Rush

On Aug. 19, Avalanche experienced a surge in capital inflows, triggered by the Avalanche Foundation announcing a $180M incentive program (now worth >$500M).

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