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It’s (Twitch) Prime Time for Crypto

Jul 27, 2020 · 4 min read

By Piers Kicks

The major Amazon-owned streaming website Twitch has begun to offer a 10% discount on all Twitch Prime subscriptions paid for via crypto with BitPay. This is an interesting turn of events given that the company had supported cryptocurrency payments in the past before dropping them. Now however, the discount is effectively promotional suggesting a directional bet on the future of digital assets. Given that Twitch has hundreds of millions of monthly active users and continues to show strong growth across key metrics, this is encouraging to see. Interestingly, Twitch is looking to expand into additional categories beyond gaming. They recently announced Twitch Sports, starting with exclusive contracts for four soccer clubs, as well as an exclusive contract with Logic the rapper whose debut stream pulled in over 100K viewers. Streaming continues its advance to the mainstream.

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